Tuesday, February 12, 2008

Crayons: magical colorful sticks made of wax

Crayons are most commonly used as a child's tool to visually create an imaginary world. There are many crayon brands to choose from, so which one would you choose? Would you choose RoseArt? Or how about Crayola? A crayon is a crayon some may say but I say one is simply the best and the award for quality and quantity of all the crayon companies goes to Crayola.

The differences between RoseArt and Crayola can be broken down. Have you ever used a RoseArt crayon? Well whether you have or haven't here is the first problem with them. You know the paper wrapping around crayons, placed there for gripping? RoseArt's doesn't work. As you color, the waxy paper wrapping slips off the crayon, annoying you as you create a masterpiece and many times leading to the crayon breaking because you are loosing grip. Another thing that is equally annoying about RoseArt crayons is the waxy residue left behind on the surface you are coloring on, which often leads to smudging. Who wants their pictures to smudge? Crayola Crayons on the other hand, are stronger and more dense, made of a harder wax that doesn't leave the waxy residue and also prevents them from breaking easily. Instead of using wax covered paper wrapping around their crayons, Crayola uses a somewhat rough or textured paper around the crayon putting a stop to the slipping of the paper wrapping. Crayola crayons seem to last longer as well and the only explanation for that has to be because their crayons are being fully used on a picture, no wax is wasted on unwanted residue. 

Crayola crayons were the first children's crayons ever made. Invented by cousin Edwin Binney and C. Harold Smith in 1903, the first box of crayons consisted of only 8 colors (black, brown, red, orange, yellow, green, blue, and purple) and were sold for a nickel. The name Crayola was coined by Edwin Binney's wife, Alice Stead Binney, when she combined two French words, craie (chalk) and oleaginous (oily), creating Crayola.

Since 1903 hundreds of colors have been created, some with creative names, such as, "macaroni and cheese", "purple mountain's majesty" and "tickle me pink". Some crayons even contain glitter, or glow in the dark. Some have a scent, and some change colors. Not only is Crayola on top with creating new crayon products but they even recycle the old crayons. At the end of each school year, at schools all around the country, old Crayola crayons are sent back to the manufacture. Once there they are they are melted down and made into new crayons, boxed and sold they begin their circle of life all over again.

So answer to your inner child, pick up a magical colorful stick made of wax and draw a picture inspired by your imagination. Use whatever colors you choose, the original 8 or the four newest colors introduced to mark the 100th anniversary of  Crayola in 2003, inch worm, jazz berry jam, mango tango, or wild blue yonder. It is your imagination and Crayola Brand Crayons.

1 comment:

Doug Reichert Powell said...

Sophia, you've done a good job here really staying focused on the main purpose of reviewing--to help people make decisions in this complicated world. I wonder what Barthes would do with the ways crayons have changed over time? Does the growing rivalry between crayons and magic markers tell us anything about our broader culture? (See "Toys.")

Don't be reluctant to experiment with branching out into a little more commentary, but keep doing this kind of solid work.